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SUPPLEMENT: DIRECT MARKETING; Taking the direct route to success

of companies which are primarily DM media buyers, but which are being asked by their clients to ...

THIS WEEK: BRIEFS

enable regional papers to compete fairly in local markets. Nexus lands catch Nexus Media ...

BELOW-THE-LINE: BRIEFS

consumer-based campaigns in men s, youth and national media, to support the launch of games including Congo ...

THIS WEEK: Virgin extends financial range

. The ad is part of a March promotional burst for the company which has seen its media spend ...

THIS WEEK: Book Club loses its media chief

, is set to lose another senior marketer, media controller Karen Doyle....Agreement, is set to lose another senior marketer, media controller Karen Doyle. Doyle, whose ...

MARKETING TECHNIQUE: DIRECTORIES; Rank by name and number

Directories are one of the fastest growing media despite their lack of publicity. Rachel Miller...Directories are one of the fastest growing media despite their lack of publicity. Rachel Miller ...

MARKETING MIX: Eight admen in search of dosh

small fortunes getting the media to their own events. The campaign will last for a year and, if ...

THIS WEEK: DMA fights cost hike

prices would see a substantial switch of revenue to electronic media. Around 50,000 people are ...

SUPPLEMENT: DRTV & Telemarketing; Growing up can be painful

, says David Kyffin, managing director of The Media Business Direct. And, when air time gets ...

THIS WEEK: BRIEFS

possibility of a cold roll-out programme. Bacofoil names agency Bacofoil has retained Media ...

 

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