Middle-size media shops give
a better fit than XXL option
29 Nov 2001
There's a parallel with what's going on in the media buying world. It's a trend that's been ...
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Que sera sera is a saner response to forecast madness
13 Dec 2001
twopennyworth, Media Planning Group says next year will see a negative outturn of 1%, writes Dominic Mills .
Middle-size media shops give
There's more than one way to get ads past the BBC's ban
22 Nov 2001
with Beasts is going to be one of the media events of the year -- and Kellogg is smart enough to see ...
The takeover saga that ended
in a trio of Pyrrhic victories
15 Nov 2001
's higher offer), and therefore emerged financially unscathed. But its aim of building a credible media ...
Metro advertising initiative does the industry a service
08 Nov 2001
. Second, leading agency and media owner figures, especially the ones who have hitherto never given the ...
Saturday TV must evolve if it is to live in the 21st century
01 Nov 2001
. Judging by the glee with which large parts of the media greeted the news that ITV is to move its ...
It's decision time for Dentsu but will it go with WPP or B|Com3?
25 Oct 2001
protect those 3,000 clients from marauding global advertising and media networks with a presence in Japan ...
Coca-Cola's global Harry Potter
tie-up will work locally too
19 Oct 2001
seemed to mention media in the same breath. It may be less visible, yet media selection, to my way of ...
Media heads lack passion as shops seek out mergers
27 Sep 2001
media industry so damn bland. All the passion and commitment of its senior exponents seems to have been ...
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