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earlier this year, is launching an audit of its brand image among the media industry.
"If you look purely at a rational business decision, you might not have made the move to Berliner quite so soon as we did." - Sir Bob Phillis, the chief executive of Guardian Newspaper Group, feels that The Guardian's format switch might have come too soon
As Jessica Burley takes over as MD, Duncan Edwards prepares for a long future as chief executive.
Gareth Mulryan has joined Modem Media as the vice-president, associate director of media. Mulryan
Unilever has appointed Naked Amsterdam to develop pan-European ideas for its Magnum ice-cream brand. The work will initially run locally but Naked will help other European markets towards a consistent approach throughout 2006.
Are the big buying groups forcing discounts from media owners?...media agencies, and Magna for the Interpublic stable. The proposition is, on the face of it, quite ...
business controller, as its new sales director. Letzer, who repositioned five's digital media business and
IPC Advertising has appointed Lynne Springett as the head of IPC SouthBank ad marketing. Springett previously worked at the Radio Advertising Bureau and Vizeum. In addition, Paul Moynihan has been promoted to the role of head of ad marketing, trading at IPC.
IPC tx is publishing double Christmas issues of its What's On TV, TV Times, TV & Satellite Week and TV Easy titles. The Christmas issues of all four titles go on sale this week.
a well-deserved Media Agency of the Year....The fantastic performance of Campaign's Media Agency of the Year, PHD, looks even more impressive ...
