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Growing your business with other people's money

05 May 2006 | by by Andy Collins

move from "mass media to my media" has placed direct marketing and marketing communications agencies ...

Editorial coverage can be a powerful commercial edge

31 Oct 2002

effectiveness lies in its media coverage, smothering the TV and newspapers over the past few days. Only a ...

Great name for a brand - The Lowbrow Lowdown

08 Oct 2001

. Advertisers, PR firms, the media and the mass public all seem to be succumbing to their guilty consciences ...

Danger has not passed say analysts

07 Aug 2001 | by Gordon MacMillan, Claire Billings and Louise Banbury

optimistic about the second half of the year. Clients are holding up well and committing money to media," he ...

UK ad industry cautiously optimistic

06 Aug 2001 | by Gordon MacMillan, Claire Billings and Louise Banbury

is unavoidable. Earlier in the year, Zenith Media downgraded its estimates for growth in 2001 from ...

Letter from the editor

06 Aug 2001

's own industry news are stories from the top weeklies Campaign , Marketing , Media Business , PRWeek ...

 

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