Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
happening via mobile than any other device, social media is a powerful way to encourage comment and sharing ...
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Havas launches digital agency in China
05 Apr 2013 | by Staff
The agency will specialise in digital work in Greater China, with a strong focus on social media ...
Who's responding to Britain's direct mail?
10 Dec 2012 | by Alice Dunn
, Kantar Media....consumers at their doorstep. New insight from Kantar Media s TGI survey reveals eight million British ...
Think BR: When acronyms get in the way of valuable relationships
23 Nov 2012 | by Oliver Spalding
business processes, workflows and implementations. Instead of seeing the potential of converged media ...
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Media looked at the reasons behind this. It found that of those who source information about their ...
Data transparency builds trust
31 Oct 2012 | by Scott Meyer
In an era of earned media, consumer ratings, and seemingly unlimited forums for consumers to hold ...
Think BR: DMA 2012 - learning what to do with the biggest data
26 Oct 2012 | by Louisa Osmond
, The REaD Group, Cyance, KBMG Wunderman, G2, Mardev and Media Lab. And the good news for the UK ...
Think BR: Big data, or just better targeting?
10 Oct 2012 | by Dan Hagen
media audience data for the time being. I define this as the information that allows us to understand ...
CREATIVE STRATEGY: Direct mail roars back to life for Porsche
17 Aug 2012 | by Simon S Kershaw
the heart of the media strategy. No doubt this will come as welcome news to the Royal Mail s new ...
Think BR: Adapting for the needs of today's marketers
10 Aug 2012 | by Gavin Wheeler
with this, some brands have brought more resource in house - especially eCRM, email and social media ...
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