Search results for "Media"

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Consumer attitudes towards Christmas ads

retailer, Waitrose - and the launch of its Christmas campaign has become something of a media event in its ...

Social media gives you wings

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media...watching. Back on earth, Red Bull was preparing a sophisticated media campaign to ensure that everyone ...

How truthfulness influences voting and purchase decisions

technology and social media have for politics are enduring. Citizens and consumers across the world are aware ...

The Ryder Cup goes global

. Likewise, our tracking of social media activity in co-operation with Crimson Hexagon, revealed that while ...

Forget David v Goliath - challenger brands have evolved

their brand. Media behaviour: Need to be very tactical and responsive to potential opportunities ...

A social Olympics? You'd better believe it

social media has been the outlet for participating in a once in a lifetime event and joining the broader ...

Driving value from promotions

in-store and in external media campaigns too. For price promotions to create value and not destroy it ...

Festival fever

Media consumption Research conducted this month by YouGov for the Outdoor Media Centre confirms ...

British Airways: the Olympics' favourite airline...?

the games gives companies a better image, according to new data from Kantar Media's TGI survey....target. Recently released data from Kantar Media s TGI survey reveals that currently 36% of British ...

Is Apple the ultimate luxury brand?

moved into the territory of technology brands, using digital media to "engage with" rather than "target ...

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