Is real-time marketing the future of advertising?
02 May 2013
and Samsung. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media ...
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Things we like
17 May 2013
Campaign's selection of media news and views of note....graphics, developed by Applied Media. It is part of CBS Outdoor s Tube inventory. And one thing we don ...
A question of class
02 May 2013
build and buy audiences. Thus one could argue that our targeting and media buying system is class-based ...
Social Tracker: Adidas
03 Apr 2013
With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?
Brand barometer: Social media perfomance of Andrex
27 Mar 2013
A look at the performance of Andrex in social media over the past four months.
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
discussion that emerged over the course of the day: social media, data and marketing talent. Social media ...
Brand barometer: Social media performance of Starbucks
15 Mar 2013
A look at the performance of Starbucks in social media over the past four months.
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
its release, a quarter of the people who saw the ad went on to share it on social media. Add into ...
Brand barometer: Social media performance of Weight Watchers
08 Mar 2013
A look at the performance of Weight Watchers in social media over the past four months.
Three celebrates silly stuff with moonwalking pony
01 Mar 2013 | by Matthew Chapman
Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly ...
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