Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
that recognise social media is about far more than simply collecting meaningless milestones such as ...
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Marketing Moments 2012: Kony redefines the power of the viral
06 Dec 2012 | by Nicola Kemp
the face of marketing. In a hyper-networked environment where many consumers have become media ...
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics ...
Digital Work: From brief to browser
13 May 2010
brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
buy a product. Yet these techniques are not without controversy. In its Media Democracy study ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
. Crucially, there was none of the social media elements that seem to underpin almost everything done ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
increasingly difficult to buy through a media owner. Ad credits that can be redeemed directly against premium ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear....many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
estimating a media spend of 6.5m, but this trails both P G's Ariel and Unilever-owned Persil, at 8m and ...
Opinion: The Marketing Society Forum
12 May 2010 | by Staff
modern user-generated twist and, for a fraction of its original media budget, will derive tremendous ...
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