Media Lifeline: Boris Johnson
29 Mar 2012
May 2012: During the campaign, @backboris2012 had been flooding the social media space with pictures ...
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Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
A look at the performance of Change4Life in social media over the past four months...well-managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a ...
Arena gets creative with management revamp
29 Mar 2012 | by Alasdair Reid
When the news broke back in January that OMD had made Dan Clays, Arena Media's chief strategy and ...
Do clients need bespoke agencies?
29 Mar 2012
. Such arrangements have had mixed fortunes. Virgin Media's two media specialists, Manning Gottlieb OMD ...
Could mobile be sold better?
29 Mar 2012
worth remembering that mobile is still only 1 per cent of media money or 4 per cent of digital. We're ...
Things we like
29 Mar 2012
Mendelsohn. The full list is available on Twitter and other social media sites via http://spoti.fi/TheRealMM ...
Bollywood makes way for the reality of modern India
29 Mar 2012
and put in front of the camera. The Media Three of our cast members became key to the ...
Katherine Levy: Occasional users of brands are not just advertising wastage
29 Mar 2012 | by Katherine Levy
describe me as a waste of media spend because when I watched the ad, I was childless. How silly. Sharp ...
All about ... Telling the truth
29 Mar 2012 | by Sue Unerman
, celebrities and royalty could reasonably expect to control their representation in the media. Now they all ...
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
Films/Carat 24 16= (15=) Currys PC World M C Saatchi/Walker Media 22 ...
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