Trading places: this week's people moves
30 Mar 2012 | by Staff
moves in advertising, marketing and media....) Media JCDecaux , the outdoor advertising company, has appointed Helena Kavanagh , franchise ...
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Tesco pushes 'home of gaming' positioning after Game collapse
30 Mar 2012 | by Matthew Chapman
lets consumers trade old games for money off in-store. Media planning and buying for the campaign ...
BlackBerry to refocus on business customers
30 Mar 2012 | by Sarah Shearman
, contradicting speculation in some media. Patrick Spence, senior vice president managing director, global ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
A look at the performance of Change4Life in social media over the past four months...well-managed social-media presence. Methodology: The Social Media Reputation (SMR) score provides a ...
Audi brings 'Vorsprung' position to fore with new TV ad
29 Mar 2012 | by Alex Brownsell
campaign breaks on breaks on Sunday (1 April) during ITV's Titani c . Media planning and buying was by ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
, the industry is threatened. As Lefroy points out, media criticism of advertising is mounting, and the ...
New business leagues (30 March 2012)
29 Mar 2012
Each week, Campaign publishes the agency New-Business Leagues across the creative and media ...
Irn-Bru signs up to YouTube's TrueView ad format
29 Mar 2012 | by Sarah Shearman
" and will run for three months, across cinema and TV. PHD North handled the media and the ads were ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
health from that flush of success. REMEDY - Sustained media investment. The whole category is ...
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