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Sector Analysis: Magazines

29 Feb 2012 | by Mike Fletcher

The latest round of ABC magazine circulation results should be consigned to the media vaults and ...

My Media World: Ella Dolphin

29 Feb 2012 | by Staff

I have worked in the media since... 1996 Admedia had just launched and I was lucky enough ...

My Media Week: Bobi Carley

29 Feb 2012 | by Hayley Pinkerfield

Monday Of all the weeks to be doing My Media Week, mine has managed to fall right when our ...

Media Agenda: Be Viacom's Dave Sibley discusses building brands

29 Feb 2012 | by Mark Banham

solutions for brands, the international media market and building a second screen environment.

Twinings to build on Gets You Back To You campaign

29 Feb 2012 | by Ed Owen

spot, supplemented with an extensive social media presence, created by AMV BBDO....Simon Rice and creative director Paul Brazier. Media planning and buying is by Zenith and the first ...

Helen Edwards: Real value can come at a higher price

29 Feb 2012 | by Helen Edwards, PPA, Business columnist of the year

Millward Brown, TNS, Added Value and Kantar Media as well as Kantar Worldpanel, which is the world ...

Historic Twitter data opens to brands

29 Feb 2012 | by Ed Owen

Twitter data for social media monitoring services, and has business intelligence and CRM applications ...

WPP's 24/7 Real Media enters RTB fray

29 Feb 2012 | by Sarah Shearman

WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its...Real Media, said the service "improves" publishers ability to identify the value of each segment of ...

National Lottery campaign spotlights charity funding

29 Feb 2012 | by Ed Owen

digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are ...

BP's comms plan hit as Maitland's George Trefgarne turns down global role

29 Feb 2012 | by Alec Mattinson

attempt to strengthen BP s relationship with key media and political stakeholders and opinion formers ...

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