26 Dec 2012
| by Maisie McCabe
." Media planning and buying was by Arena Media and the campaign will run to the end of this season ...
24 Dec 2012
| by Kieran Kilmartin
New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...
21 Dec 2012
| by Arif Durrani
the RAB, told Media Week, "This is great news and it's all new money.
"Advertising solutions are ...
21 Dec 2012
| by Arif Durrani
Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo...assets of $1.3m.
The company, which will become part of Kantar Media, works with more than 4,000 users ...
21 Dec 2012
| by Arif Durrani
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New...expertise in ecommerce, loyalty programs, digital marketing, mobile and social media.
Rokkan's core ...
21 Dec 2012
| by John Owens
publisher Immediate Media on promoting the new app. Simon Corbett, MD at Jargon PR, will be reporting to ...
21 Dec 2012
| by John Owens
the show through a range of media, with the Graham Norton Show being a particular target.
Katie ...
20 Dec 2012
| by Arif Durrani
officer at Dennis Publishing, told Media Week: "2012 has been a great year for Dennis Interactive, with so ...
20 Dec 2012
| by Arif Durrani
monthly visitor figure also hit a new high of 40,933,682 in November.
Elsewhere, Guardian News Media ...
20 Dec 2012
| by Arif Durrani
UTV Media, owner of radio broadcaster TalkSport and Sport magazine, has been dealt an end of year...December), with the pair planning to launch a new media company called CONTENTed Digital Media in 2013 ...