New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...
country manager, Specific Media....Advertising has always evolved to complement the way society interacts and consumes media ...
, Kantar Media....consumers at their doorstep. New insight from Kantar Media s TGI survey reveals eight million British ...
question is whether 4G can live up to expectations. This increased reach is great news for media owners ...
how consumers actually interact and engage with brands. Social media especially has added layers of ...
retailer, Waitrose - and the launch of its Christmas campaign has become something of a media event in its ...
advertising, has somewhat lagged behind in embracing social media. However, in the current climate it is more ...
) initiative, a coordinated effort by the IAB, 4A s, the ANA and others recently engaged the Media Rating ...
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media...watching. Back on earth, Red Bull was preparing a sophisticated media campaign to ensure that everyone ...
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