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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

MailOnline rockets past 112m unique browsers in November

20 Dec 2012 | by Arif Durrani

monthly visitor figure also hit a new high of 40,933,682 in November. Elsewhere, Guardian News Media ...

Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

, with little or any on amplification. Even with the opportunities presented by social media, 99% of ...

Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

channel for personalisation The advent of social media is giving brands another channel to collect ...

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

, data-driven personalisation has been centred on email, online and couponing, but social media activity coupled ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

specialist shops that deliver web, mobile and app development, social media activity and search marketing ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall....advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

to consumers in determining their loyalty. The ability to interact with a brand via social media ...

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

The story of Domino's Pizza Domino s Pizza actively monitors social media channels to track ...

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