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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

Radio sponsorship and promotions rise 8% in 2012

21 Dec 2012 | by Arif Durrani

the RAB, told Media Week, "This is great news and it's all new money. "Advertising solutions are ...

Aldi bucks trend as 'big four' withdraw Christmas ad spend

20 Dec 2012 | by Matthew Chapman

advantage of the many offers available this year we, therefore, expect continued use of media spend across ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

"earned" media impact of their integrated campaigns, and this new metric aims to track comments about TV ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

to consumers in determining their loyalty. The ability to interact with a brand via social media ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

country manager, Specific Media....Advertising has always evolved to complement the way society interacts and consumes media ...

#aoty12: Insight Agency of the Year - Millward Brown

11 Dec 2012 | by Kim Benjamin

display and Facebook media impact. The agency partnered with Kantar Worldpanel to devise a new approach ...

Publicis and IBM ecommerce tie-up praised by Forrester

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith and Matthew Chapman

rivals and avoid the company becoming "an appendix of new media owners". In addition to the IBM ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

question is whether 4G can live up to expectations. This increased reach is great news for media owners ...

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