Search results for "Media"

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Starbucks trials new O2 location-based mobile marketing service

15 Oct 2010 | by Sarah Shearman

enable retailers and brands to send ads to mobiles to over one million of O2 Media's opted in customers ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

branded material meets social media..." model of marketing. It divides communications strategy into bought media (advertising, sponsorship ...

Get Real

15 Oct 2010 | by Rik Haslam, RAPP

buy the story didn't have a voice. Individuals had no access to mass media, so they either believed ...

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

proliferation and fragmentation of media. Planning and activation It's harder than ever to make it all ...

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

indeed. Old engagement revolved around push-style messaging in a more tightly packaged media landscape ...

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

to social media, as well as collect measurable signals of engagement which you can attribute both to ...

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

consumers' personal doorways than ever before through social media, it must be tempting to make a clumsy ...

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

marketing is, as yet, in its infancy. Even more than with other media, the need is to communicate only that ...

CREATIVE STRATEGY: Art meets protest meets fundraising for WaterAid

14 Oct 2010 | by Simon Kershaw

communications beyond mainstream media. As you approach Trafalgar Square from some distance, you see what ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

the media context was changing, the fundamental challenge remained the same, Jeremy Garner, the ...

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