Search results for "Media"

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WPP buys US DM house

09 Dec 2010 | by Ed Owen

creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

AIS lands DMA Awards Grand Prix

09 Dec 2010 | by Sara Kimberley

, data planners, media buyers, planners, clients and sector specialists. Each campaign was judged ...

Bottlegreen appoints digital agency

03 Dec 2010 | by Sarah Shearman

"easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...

Government seeks 'Fire kills' campaign support from B&Q and Homebase

02 Dec 2010 | by Daniel Farey-Jones

of the government's spending cuts. In 2009/10, the campaign was backed by a media spend of 4m ...

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ...

Hiscox first to use location-based Wi-Fi ad platform

11 Nov 2010 | by Daniel Farey-Jones

people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

Tories and Lib Dems lead growth list of direct mail users

01 Nov 2010 | by Noelle McElhatton

its spend from 20.6m to 45.9m. Virgin Media, BT and BSkyB are among the top 10 users of direct ...

Weight Watchers to highlight system overhaul

01 Nov 2010 | by Daniel Farey-Jones

years, is planning to back the campaign with a media spend of 28m to the end of 2011. A direct mail ...

Starbucks trials new O2 location-based mobile marketing service

15 Oct 2010 | by Sarah Shearman

enable retailers and brands to send ads to mobiles to over one million of O2 Media's opted in customers ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

branded material meets social media..." model of marketing. It divides communications strategy into bought media (advertising, sponsorship ...

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