to remove filtersHow would the public promote London?
30 Nov 2007 | by Vox pop
was a public and media backlash against the London 2012 logo, designed by Wolff Olins, when it was ...
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Brand Barometer - Tesco ads lack that extra bit of Spice
04 Dec 2007 | by Media Week
Supermarket chain's pre-Christmas ad campaign is fronted by the Spice Girls, but fails to sparkle.
Brand Barometer - Apple brand ripens with iPhone ads
20 Nov 2007 | by Media Week
just word-of-mouth and media coverage, so the rise may have continued upwards with or without the ...
Do people of different generations use the internet differently?
13 Nov 2007 | by Vox pop
, board member at Zed Media, said Saga's entry into the UK social networking arena was an effective way of ...
Brand Barometer - Audi benefits from life in slow lane
13 Nov 2007 | by Media Week
Car manufacturer's latest ad campaign for £77,000 R8 model gives fast uplift to Audi brand image.
Brand Barometer - Post Office tries to be first class again
30 Oct 2007 | by Media Week
New ad campaign uses patriotic song Land of Hope and Glory to restore British pride in its services.
Is the public ready for the digital switchover?
18 Oct 2007 | by Vox pop
recruited by Virgin Media to front a campaign to boost awareness of the switchover. The ad, which is hosted ...
What does the public think of children's TV?
10 Oct 2007 | by Vox pop
around children's programming and the increasing range of media available to children. The commercial ...
What makes direct mail work for consumers?
05 Oct 2007 | by Vox pop
"junk mail" tag are having little impact, according to a survey by Nielsen Media Research. Here you can
Brand Barometer - Bear puts the bite back into Marmite
02 Oct 2007 | by Media Week
Paddington opts for a savoury approach as the iconic Marmite brand calls on its nostalgia appeal.
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