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NEWS: ACI accepts paying members and sets its code of practice

15 Dec 1995

would not qualify if they followed the full-service agency route by establishing media departments ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

15 Dec 1995 | by MAIRI CLARK

the one that the media, or a regulating body, feels fit to present. Athena Lamnisos, Friends ...

NEWS: Initiative study claims radio spots generate more awareness than TV commercials

15 Dec 1995

a Millward Brown radio effectiveness study commissioned by Initiative Media on behalf of its ...

NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

increasingly important revenue generator for other media - particularly TV. Maiden is keen to prove that ...

LETTERS: THE BEATLES; Were the Beatles really that good? Or is it just hype?

15 Dec 1995

coveted Christmas number one spot. We are in danger of being overwhelmed by an orgy of media ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

15 Dec 1995 | by JANET IZATT

forms of media is fraught with difficulties. For the purposes of the study, Net ads are costed ...

MOVERS

15 Dec 1995

media independent, has appointed Philip Cowdell as managing director. Formerly the media director of ...

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

15 Dec 1995 | by PAUL WOOLMINGTON

Media client. Client Josie Roberts, development director, online publishing Brief Promote the ...

NEWS: HOTLINE

15 Dec 1995

was employed at J. Walter Thompson on the Kellogg s account. MBS (not to be confused with the media ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

15 Dec 1995 | by JOHN OWEN

Rael Fenchurch, the agency s head of new media, created what he calls a Web depository for the ...

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