Search results for "Media"

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NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

increasingly important revenue generator for other media - particularly TV. Maiden is keen to prove that ...

NEWS: HOTLINE

15 Dec 1995

was employed at J. Walter Thompson on the Kellogg s account. MBS (not to be confused with the media ...

NEWS: Booth Lockett hires Mustoes to develop branding ads drive

08 Dec 1995

Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create...Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create ...

INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach

08 Dec 1995 | by ROBERT DWEK

: contact point analysis , which means looking laterally at any media that might present you with a ...

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

. Media buying is through MBS. The work will draw on the protect theme established in last year ...

BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line

23 Nov 1995 | by HARRIET MARSH

novelty value and media hysteria about the very concept of alcoholic soft drinks. Richard ...

INTEGRATED: PORTFOLIO; Paul Kitcatt

10 Nov 1995 | by CAROLINE MARSHALL

almost all printed media, and now interactive media too. The disk shown here was used to replace a ...

MOVERS

10 Nov 1995

publicity and joined the public affairs division of the organisation in 1992. He began his media career ...

MARKETING FOCUS: Divided they stand

11 Jan 1995

6 No regular appraisals 2 Uncompetitive media buying ...

 

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