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Austerity and the need for optimism

08 May 2013 | by Greg Nugent

will be higher, stiff upper lip and all), we also knew that, for all the doom and gloom and the media ...

Digital broadsheet newspaper pricing - free for all is not the only way

14 Jan 2013 | by Mark Billige and Cecilia Mourain

the firm s media and telecommunications practice. ...

Who's heading to the mountains this winter?

09 Jan 2013 | by Ashley Underwood

targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media....economic gloom. Indeed latest figures from Kantar Media TGI show that since 2007, the number of people ...

Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

Harnessing the power of household buzz

14 Dec 2012 | by Paul Oronoz

country manager, Specific Media....Advertising has always evolved to complement the way society interacts and consumes media ...

Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

, Kantar Media....consumers at their doorstep. New insight from Kantar Media s TGI survey reveals eight million British ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

question is whether 4G can live up to expectations. This increased reach is great news for media owners ...

The new rules of engagement

28 Nov 2012 | by Paul Alfieri

how consumers actually interact and engage with brands. Social media especially has added layers of ...

Consumer attitudes towards Christmas ads

26 Nov 2012 | by Keith Glasspoole

retailer, Waitrose - and the launch of its Christmas campaign has become something of a media event in its ...

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