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Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

should have come from the very top of that company." Social media driving social responsibility The ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

perspective to the commercialisation debate. He says current criticism in the media represents "business as ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I...really can be good business. With the backdrop of globalisation and the rise of social media, consumers ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Bepanthen (Agency: JWT London) SOCIAL MEDIA MARKETING Winner Dr Pepper (Agency: Zone ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

simply, social media. The birth and unprecedented uptake of the likes of Facebook, Twitter and YouTube ...

'Passion points' key to CSR push, says Britvic marketing director

19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

, but that a long-term media partner for the nine-month campaign would be announced in due course, as ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

media means there is nowhere for brands to hide. Ratcliff explains that in an uncertain world what ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

and social media, according to EDF. An EDF spokesman said the firm's relationships with its ...

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