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It's time to bin brands

from the product itself, in advertising and social media, how can your brands communicate with their ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I...really can be good business. With the backdrop of globalisation and the rise of social media, consumers ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Bepanthen (Agency: JWT London) SOCIAL MEDIA MARKETING Winner Dr Pepper (Agency: Zone ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

expect shorter, more flexible contracts and there will be less reliance on paid media. The plan ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Arif Durrani: Is marketing at a crossroads?

simply, social media. The birth and unprecedented uptake of the likes of Facebook, Twitter and YouTube ...

Interactive: Twelve ideas for 2012

media means there is nowhere for brands to hide. Ratcliff explains that in an uncertain world what ...

EDF appoints Grey's Ingram to advise on strategy

and social media, according to EDF. An EDF spokesman said the firm's relationships with its ...

Mark Cridge: A brand can only truly be green if its consumers are too

people, which was pretty much the lot of indiscriminate broadcast media, to selling more stuff to the ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

by social media. Love it or hate it, Gocompare also got people talking, with impressive results to ...

 

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