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Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

already softened-up food industry. The story was gleefully seized upon by media across the globe, as ...

Marketing gears up to unveil Agency of the Year 2012 winners

07 Dec 2012 | by Gemma Charles

Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning Gottlieb OMD ...

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

Inglis, marketing director at John Lewis; Marie Oldham, chief strategy officer at MPG Media Contacts; and ...

Free Time Out hits three-month circulation target in first month

26 Nov 2012 | by Nick Batten

peak in the 1990s. One source close to Time Out has told Media Week that the magazine could seek to ...

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

Brainjuicer Firefish Hall Partners Incite Mesh Planning Millward Brown Media Carat Manning ...

Children spend as much time surfing the net as watching TV says Ofcom

23 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

do watching TV, a first for this group, according to a new report on children's media habits from

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

media can spread the word if a product hits the right spot with modern mothers. Yet few brands are ...

Warning: there really is no such thing as a free lunch

23 Jul 2012 | by Roger Sant, Maritz Research Europe

significant advantages of social media over surveys. SMI provides the ability to identify emerging trends ...

Greater Insight Roundtable: Diving deeper for real pearls of wisdom

23 Jul 2012 | by Jane Bainbridge

Market research in today's climate is a complex business. The internet and rise of social media ...

Make or break time for the market research industry

15 Jun 2012 | by Alan Mitchell

with the bathwater. Nick Buckley (right), director of new social media at GfK NOP, says that while ...

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