Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
inevitable. Starbucks' brand consumer-satisfaction score, according to social media agency Yomego, fell ...
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River: The rain happens, content doesn't
27 Mar 2013
responsible for UK marketing in its advertising division. Before that Marks worked at digital media agency ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
investment at media agency Universal McCann is another sceptic. He points to the list of contenders that have ...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
a deal that almost bankrupted WPP. 1997: Specialist media agency MindShare launched. 2000 ...
Revolution: Hyper-personalisation - Up close and very personal
06 Sep 2012 | by Adam Woods
with consumers, and to ensure they - and their social media agency, if they use one - get it right (see ...
Special Report: Direct marketing
20 Jul 2012 | by David Benady
sophistication is missing,' says Andrew Burgess, managing director of online media agency Equimedia. 'It is not ...
Meet the no-collar workers
20 Jun 2012 | by Nicola Clark
listening to what they have to say,' he adds. Dan Hagen, head of planning at media agency Carat, argues ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
products? We asked Julian Ireland, head of strategy and digital planning at media agency the7stars, to ...
Agency of the Year: Media Agency of the Year - Best of the rest
14 Dec 2011
spot in Marketing's Media Agency of the Year award. In a tough market, it increased its revenues by ...
Agency of the Year 2011: The Judges
13 Dec 2011
joining the APA in 2004, Hutchison worked at media agency Starcom, Sunday Business Publishing and ...
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