St John Ambulance marketer explains motives of bleak ad
19 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
media agency, how to best leverage our limited media budget in a way that would get us in front of a big ...
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Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ...
Cannes 2012: Twix to introduce 'rivalry' between brand's two fingers
22 Jun 2012 | by Noelle McElhatton
, including Omnicom creative shops BBDO and DDB and Publicis Groupe media agency Starcom MediaVest. ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia. The ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX ...
SodaStream shifts strategy to focus on fun
10 Nov 2011 | by Maisie McCabe
media agency MediaCom, will include spots during peak viewing times, such as during 'Coronation Street ...
eBay promotes fashion partners with campaign
20 Sep 2011 | by Sarah Shearman
Clearance, and MandMDirect. Media agency Carat worked on the campaign. ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
national teams in January. The General Motors-owned car marque subsequently hired media agency Carat to ...
Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
partnership has been organised between Cadbury, ITV, the television producer Shine, Omnicom media agency PHD ...
Guinness to run first Apple iAd
02 May 2011 | by Sarah Shearman
platform . It has also slashed the price of running UK campaigns by 50% to 325,000, according to media ...
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