From our readers - CSR should not be separated from PR
04 Dec 2008
Media relations is wrongly being used as the primary PR tool. CSR is more likely to be undermined ...
teach and work as a media relations manager for a global logistics firm. The belief that the 'raw ...
Media relations is wrongly being used as the primary PR tool. CSR is more likely to be undermined ...
heard much talk of how media relations can be commoditised, even outsourced, which to this writer seems ...
so too will most PR. Media relations is the one persuasive technique that is the preserve of PR - the ...
few? - Clive Booth, director - public affairs and media relations, ACCA Email letters (200 words ...
comms performance. Richard Freeman , manager, media relations, Swindon Borough Council. ...
PR is about far more than media relations, despite the perceptions of the man on the street that ...
are a vital part of the pre-licensing process. Richard Ley, head of media relations, ABPI. ...
, through internal comms to media relations. Our business represents, as you point out, BAA and Swissport ...
lacking - especially in media relations. There is no use blaming complicit journalists prepared to print ...