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PUBLIC RELATIONS: Injecting life into sponsorship deals - How can media relations be used to

Over the past ten years, sponsorship deals have started to embrace meaningful relationships, bringing benefits to customers or other stakeholders.

PUBLIC RELATIONS: PR agencies take on broader remit - Media relations is no longer the be-all and

for their advertising, media relations, direct mail, event management, media buying, design ...

the media are also affecting media relations?

management and evaluation of its effectiveness, media relations still forms the bulk of most PR ...

Public Relations: Winning the media race - Media relations is a key element of PR, but the

spend much of their time dealing with journalists, yet media relations remains one of the grittiest ...

Eurosport promotes Heather Bowler to communications head

LONDON - Eurosport has promoted its director of international media relations, Heather Bowler, to

Direct news brief: Levi's exposed

chance to gig, has handed its event management, brand communication and media relations to exposure.

News Brief: Meningitis Trust

RNID, where she worked as a senior media relations officer, Baxter will be responsible for the Trust

News brief: Npower appoints Karen Earl Sponsorship

sponsorship of England cricket's domestic Test match series. The agency will handle media relations across

CAREERS: Movers - Reckitt Benckiser

be responsible for media relations and internal communications. She moves from Dutch nutrition firm

NEWS BRIEF: Citizens Advice promotes

, overseeing marketing, fundraising, internal communications and media relations.

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