Media Relations: Conway Stewart trade press drive
18 Jun 2004
Ninety-nine-year-old luxury pen brand Conway Stewart is set to re-establish its UK and US media profile after it was bought by a private UK trust this year.
Ninety-nine-year-old luxury pen brand Conway Stewart is set to re-establish its UK and US media profile after it was bought by a private UK trust this year.
ranges that will form a key part of its media relations strategy. Sales director David Gwilt said ...
Radicom has appointed Storm Communications to implement a £40,000 media relations campaign that ...
Campaign: Heinz Salad Cream's sponsorship of ITV soap Emmerdale Client: Heinz PR team: Shine Communications Timescale: May-October 2004 Budget: £70,000
Cafe Rouge is to reinforce its French heritage with a series of events that will target the regional media. PR activity developed by Westbury Communications centres on events with a French association, such as National Kissing Day on 6 July, to attract the attention of food and lifestyle writers.
Health secretary John Reid's opposition to a blanket ban on smoking in public prompted a debate that encompassed the class system, civil rights and the nanny state.
Call centre CRM software provider eGain is set to use customer case studies as it takes a more aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
Campaign: Wheels & Dollbaby fashions Client: Robert de Keyser Fashions PR team: Ian Monk Associates Timescale: January 2004-ongoing Budget: £30,000
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