to remove filtersCAMPAIGNS: NatWest makes student grade - Media Relations
19 Sep 1997 | by POPPY BRECH
The new academic year heralds the annual wooing season for banks keen to attract student with freebies and interest-free overdrafts.
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Editorial: Taxing times for media relations
14 Feb 1997 | by BOB WILLOTT, a partner in the accountan
will be all the more alarming. Although PR involves far more than just media relations, PR ...
News Review: Were to head up media relations at ITN
10 Jan 1997 | by STEVE BEVAN
. Ironside Wood joins BBC Worldwide this week to head up its media relations and PR activities (PR Week, 13.... Ironside Wood joins BBC Worldwide this week to head up its media relations and PR activities (PR Week, 13 ...
CAMPAIGNS: Novel tactics for book award - Media Relations
25 Jul 1997 | by JEZ ABBOTT
Britain s biggest cash prize for fiction is surrounded by controversy, and PR agency Powerhouse used it to help promote this year s Orange Prize for Fiction.
CAMPAIGNS: Bass rolls out the poll barrel - Media Relations
23 May 1997 | by POPPY BRECH
Elections are good for business especially if you re a Westminster publican.
Campaigns: QE2 sails into calmer waters - Media Relations
21 Mar 1997 | by DANNY ROGERS
Client: Cunard PR Team: Cunard in-house team/A in-house team/Lexis PR Campaign: 1996 Refit of QE2 Timescale: October - December 1996 Budget: pounds 19,000
CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action
14 Mar 1997 | by TOM DAWN
Pizza Hut s global advertsing campaign needed a rare creature, someone who was as instantly recognisable in the Middle East as in eastern or western Europe or Australia. Baywatch beauty Pamela Anderson Lee not only fitted the bill for fame, but also seemed to represent the concepts of fun , and having...
Campaigns: Sea cadets push the PR boat out - Media Relations
28 Feb 1997 | by HILARY FREEMAN
When Government proposals to introduce funding to expand the combined cadet scheme in schools were leaked to the press in January, the cadet corps were presented with an unexpected opportunity for self-promotion.
Platform: The ultimate measure of success - As spending on media relations steps up the time is
24 Jan 1997 | by RAYMOND WILSON, who is Group Corporate
The new year s resolution for all practitioners in media relations should be to agree the...The new year s resolution for all practitioners in media relations should be to agree the ...
STOP PRESS: Price Waterhouse bears fruit for Jaffa
21 Mar 1997 | by LEXIE GODDARD
Price Waterhouse has appointed Sam Jaffa as head of media relations....Price Waterhouse has appointed Sam Jaffa as head of media relations. Jaffa, has spent 17 ...
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