Media Analysis: Slimming titles battle for readers
28 May 2004
specialists so good background research could make or break a pitch. Where do PROs fail in their media ...
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News Analysis: Buzz passes marketing milestone
11 Jun 2004
it is usually designed to get press coverage.' Incorporating media relations is also a key part of ...
Esso fails to pacify the sceptics
26 May 2004
campaign has not been launched in response to Stop Esso. According to head of media relations David ...
News Analysis: Camelot embarks on a PR mission
26 Mar 2004
NLPU's media relations will focus on the Lottery's tenth anniversary in November and continue a more ...
MEDIA ANALYSIS: Kilroy successor to take on Trisha
05 Mar 2004 | by Dan Bloch
no sucker.' TRISHA Zoe McIntyre Granada head of media relations Who watches and why? 'It ...
NEWS ANALYSIS: Coaxing film lovers off the streets
05 Mar 2004 | by Richard Cann
LOVEFiLM's PR strategy centres on three main areas - guerrilla, media relations and subscription offers ...
NEWS ANALYSIS: 'Most admired' shift PR attitudes
05 Mar 2004 | by Thomas Williams
the relationships with external agencies. Abbey (formerly Abbey National) head of media relations ...
News analysis: What journalists think of City PROs
27 Feb 2004 | by Tom Williams
clarification quickly,' he says. Indeed, the disregard with which media relations is greeted by some business ...
News Analysis: Unilever exposed as FitzGerald quits
20 Feb 2004 | by Ian Hall
vice-president investor relations Mike Haines head, corporate media relations Trevor Gorin corporate media ...
News Analysis: Business faces UK trust challenge
23 Jan 2004 | by Mark Johnson
how much time and effort the company allocates to building trust through media relations. 'McDonald ...
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