Business-to-business: B2B goes guerrilla
27 May 2005
believes it was more effective than a pure media relations strategy would have been: 'Local papers are well ...
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Media Relations: The Graft behind the glamour
27 May 2005
As the film industry descended on Cannes, Peter Crush joined one PR agency to witness the efforts that go into securing interest from the trade press, the tabloids and, ultimately, the men with the money.
Top 50 Tech Consultancies 2005: Tech challenge
27 May 2005
affairs support and interactive elements to a campaign in addition to traditional media relations, so much ...
Media Relations: BBC's Gunness in Medialink move
27 May 2005
BBC news veteran Chris Gunness has left after 22 years to become head of media relations at
Media Relations: Reputation worth a year's turnover
27 May 2005 | by Dan Bloch
Companies must pay more attention to how they communicate through the media, according to a new book which claims that a positive reputation is worth up to a year's turnover.
Media Relations: Website launch offers expert commentators
27 May 2005 | by Dan Bloch
PROs across a range of industries have a new means to gain coverage for their clients, with the forthcoming launch of a website called punditpal.com.
Media Relations: Spirit Group localises pub comms strategy
27 May 2005 | by Donna Werbner
'traditional environment' to food specialist press. Meanwhile, the media relations programme for John Barras ...
Media Relations: 2 Minutes with... Bea Appleby, Deputy editor, Mysti
27 May 2005
Who or what is Mysti?
Media Relations: Travel insurer in added value drive
27 May 2005
Preferential Travel Insurance is promoting the 'value-added features' of its annual multi-trip policies in the face of increased competition.
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