Search results for "Media Relations"

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PUBLIC RELATIONS: Financial PR deals with times of crisis - As an economic slowdown looms large, financial firms are relying on PR agencies to smooth over troubled times

13 Dec 2001 | by MARY COWLETT

Waterworks, while Gavin Anderson is spearheading an inv-estor and media relations programme for Icelandic ...

DESIGN: Living the brand at corporate events - The corporate bash is becoming a full-blown 'brand experience', writes Ken Gofton

29 Nov 2001 | by KEN GOFTON

advertising and media relations, which led to a 26% lift in the volume of customer acquisitions ...

PUBLIC RELATIONS: How to gauge the value of publicity - Measuring the effectiveness of a PR campaign is essential in the current economic climate, writes Mary Cowlett

08 Nov 2001 | by MARY COWLETT

the vital influence - for good and bad - that media relations has on a company's business," says ...

PUBLIC RELATIONS: Understanding PR practice in Europe - ORC research reveals support for increased spend during a downturn

18 Oct 2001 | by MARY COWLETT

company enhanced its reputation during the previous year, product launches, media relations and ...

ANALYSIS: Airlines fight to survive crisis - Carriers are reeling from the financial as well as human cost of the US tragedy. How will they cope?

27 Sep 2001 | by MATTHEW ARNOLD

only good customer and media relations - and the passage of time - will improve passenger confidence ...

MARKETING HELPLINE SERVICE

06 Sep 2001

agency that has several clients in the food, drink and leisure sectors, handling media relations ...

Crisis enlists Age Concern woman as top marketer

23 Aug 2001

media relations, branding, publications and web site activity. She replaces Neil Churchill, who ...

PUBLIC RELATIONS: Tempt media with creative gimmicks - How can PRs create a buzz about their clients' brands? Maja Pawinska considers effective ways to gain attention from the media

23 Aug 2001 | by MAJA PAWINSKA

One of the biggest challenges in media relations is getting cynical journalists excited about ...

PRCA reveals Frontline shortlist - Top brands and PR's young guns meet in PRCA Frontline Awards 2001

26 Jul 2001

index Shire Hall Communications Best Media Relations ...

ANALYSIS: Walking the ethical tightrope - Companies looking to devise an ethical image need to pick their audience and message carefully

12 Jul 2001 | by MATTHEW ARNOLD

Tim Roth and Bianca Jagger, has largely limited its communications to media relations and print ads ...

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