Search results for "Media Relations"

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POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

22 Oct 1998 | by DAVID MURPHY

were sold. What we found, says media relations manager Alison Moran, was that people didn t ...

PUBLIC RELATIONS: Same savings greater interest - PR campaigns have managed to make personal finance a lot more appealing. Robert Gray reports

17 Sep 1998 | by ROBERT GRAY

been handling media relations on the issue. When the exact details of ISAs are finalised, a huge ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

13 Aug 1998 | by KEN GOFTON

rethink on media relations, rather than a piecemeal evolution, wouldn t go amiss, either ...

PUBLIC RELATIONS: From concept to customer - We invited six public relations consultancies to create three fictitious brands and devise their launches. By Robert Gray

02 Jul 1998 | by ROBERT GRAY

advertising and sales promotion. Two strands are envisaged for the PR programme: media relations to ...

PUBLIC RELATIONS: PR does the business - PR is being taken more seriously in management circles but how can the sector turn this opportunity to its advantage? Robert Gray reports

11 Jun 1998 | by ROBERT GRAY

merely the low-grade implementation of media relations or other communications programmes ...

The Body Shop to change tune with TV ad first

21 May 1998 | by DANNY ROGERS

campaign last year. Didier Lagae, global head of media relations and internal communications ...

AGENDA: New age finds a new face - The Body Shop’s recent management shake-up aims to refocus the ethical retailer on core products and values while giving its marketing a shot in the arm. Ruth Nicholas asks whether the ailing chain has found the

21 May 1998 | by RUTH NICHOLAS

head of media relations and internal communications Didier Lagae, as is refocusing on core lines and ...

NEW MEDIA CHOICE: NIKE

02 Apr 1998 | by SIMON JEFFERSON, Account Manager, AKQA

media can also register on Nike s media relations channel. Frequently updated features and ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing with enthusiasm, reports Robert Gray

29 Jan 1998 | by ROBERT GRAY

. PR isn t just about providing the media relations bolted on to a sales promotion. We re more likely ...

 

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