Search results for "Media Relations"

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the media are also affecting media relations?

06 Nov 1997 | by ALISON THEAKER

management and evaluation of its effectiveness, media relations still forms the bulk of most PR ...

Supplement on Public Relations: Contributors to this issue

06 Nov 1997 | by KEN GOFTON

in a number of in-house PR jobs. However, there is more to her life than media relations. She has ...

Supplement on Public Relations: Payments survey - Rethinking the rules/Flat fees, retainers, hourly rates, payment by results - just how do clients pay for their public relations these days? To answer this important question, Marketing held a survey among

06 Nov 1997 | by KEN GOFTON

fluctuations in the workload. There is the possibility, also, of undermining media relations, which ...

CAREERS: Movers

30 Oct 1997

become head of media and public relations at British Red Cross. He will be responsible for the media ...

ADVERTISING & PROMOTION: Helping the Cup come home

17 Jul 1997 | by JANE BAINBRIDGE

marketing, was media relations manager for Euro 96. With a background in politics and event management ...

Public Relations: Winning the media race - Media relations is a key element of PR, but the

27 Feb 1997 | by CATHY BOND

spend much of their time dealing with journalists, yet media relations remains one of the grittiest ...

Public Relations: How to sit at the top table - PR agencies have finally accepted the need to offer clients accurate evaluation of results. Danny Rogers looks at the latest moves to set minimum international standards

27 Feb 1997 | by DANNY ROGERS

know how their image stacks up in the longer term. John McAngus, media relations manager at ...

Public Relations: So is this evolution or revolution? - Robert Dwek examines the growing split between the PR agencies which specialise in implementation and those which now concentrate on top-level strategic consultancy

27 Feb 1997 | by ROBERT DWEK

strategic side. The core competence one is peddling during the year is very often straightforward media ...

SALES PROMOTION: P&G’s gamble: price or promotion?

13 Feb 1997 | by CATHY BOND

lot of activity involving this, says Anne Bailey, media relations manager for Safeway. Last year ...

IBM seeks UK chief to lead unity

22 Jan 1997 | by PATRICK BARRETT

, said Alan Gillings, media relations manager. According to Dataquest figures from December last ...

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