PepsiCo explains how it measured the carbon footprint of Walkers Crisps
29 Sep 2009
? The launch of the Label was supported with extensive PR activity, and ongoing media relations continue ...
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PR Essays- Advocacy comes first
07 Dec 2009
much-maligned media relations at its heart, still has an incredibly important role to play in setting agendas ...
Barclays' TV ads promote new brand positioning
13 Mar 2009 | by Alex Brownsell
reflects that support,' said Barclays head of UK banking media relations, Sheri Pollock. ...
Can a flippant approach to media relations have a positive effect?
10 Mar 2009 | by staff
principle of media relations, but it's all in the plan - and, like Hannibal in The A-Team, I love it when a ...
Responsible drinking charity Drinkaware seeks digital agency
04 Mar 2009 | by Gemma Charles
campaigns that integrate media relations and web-based communication to make messages that appeal to diverse ...
The public relations fairytale
23 Jan 2009
and retold. While this storytelling ability means that PR agencies have become best known for media ...
The value of values
23 Jan 2009
media relations. The PR industry has a tendency to be inward-looking and obsess about the wrong things ...
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