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Public Relations: Egg’s story - The resounding success of Egg’s launch was the result of a highly controlled PR exercise. Richard Lamballe on how it was achieved

02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div

for the media relations campaign that would supplement the financial PR activity: consumer media ...

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than counting the cuttings. Ken Gofton reports on the latest evaluation techniques

02 Apr 1999 | by KEN GOFTON

campaign succinctly calls it, Proof . It s a myth that media relations can t be measured. A ...

 

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