The Week in Technology
08 Sep 2011 | by Sara Luker
precise and comprehensive measurement. LSCORE is a measurement application that charts key performance ...
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suggests measurement should be based on 'real outcomes', including 'measurable changes in audience ...
precise and comprehensive measurement. LSCORE is a measurement application that charts key performance ...
Shine Communications has decided to shun AVEs after a radical overhaul of its PR measurement system....measurement and evaluation trade body AMEC as a 'big and bold step' in the movement against AVEs. The move ...
Ogilvy PR Worldwide is to roll out new global standards for measurement after its Australian arm...industry measurement in ten years. The new value metrics, due to be rolled out globally later this year ...
production, to activation, to measurement.' HOW WILL IT WORK? Weber Shandwick's new offer will span ...
holidays at home and abroad to suit any age and budget. Measurement and evaluation The relaunch ...
a news hook in an exclusive with the Daily Mirror. Measurement and evaluation Coverage was ...
method of measurement in its awards. The move reflects the growing industry consensus that AVEs are...Executive director of comms measurement body AMEC Barry Leggetter welcomed the move: 'The ...
is thought to lay emphasis on measurement and return on investment. The last PR brief to be issued ...
The CIPR has launched a new edition of its research, planning and measurement toolkit. WPP saw ...