The Week in Technology
08 Sep 2011 | by Sara Luker
precise and comprehensive measurement. LSCORE is a measurement application that charts key performance ...
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Westminster City Council launches evaluation guide
27 Oct 2011 | by Matt Cartmell
suggests measurement should be based on 'real outcomes', including 'measurable changes in audience ...
Shine Communications becomes the latest agency to scrap AVEs
18 Aug 2011 | by Nikki Wicks
Shine Communications has decided to shun AVEs after a radical overhaul of its PR measurement system....measurement and evaluation trade body AMEC as a 'big and bold step' in the movement against AVEs. The move ...
Ogilvy Australia ditches AVEs
29 Jul 2011 | by Sara Luker
Ogilvy PR Worldwide is to roll out new global standards for measurement after its Australian arm...industry measurement in ten years. The new value metrics, due to be rolled out globally later this year ...
Weber Shandwick launches multimedia production division Creation
19 May 2011 | by Matt Cartmell
production, to activation, to measurement.' HOW WILL IT WORK? Weber Shandwick's new offer will span ...
Digital: Teletext Holidays enjoys a renaissance
04 May 2011 | by Nadirah Kaba
holidays at home and abroad to suit any age and budget. Measurement and evaluation The relaunch ...
BHF reaches out to female hearts
04 May 2011 | by Kate Magee
a news hook in an exclusive with the Daily Mirror. Measurement and evaluation Coverage was ...
PRWeek to drop AVEs
25 Mar 2011
method of measurement in its awards. The move reflects the growing industry consensus that AVEs are...Executive director of comms measurement body AMEC Barry Leggetter welcomed the move: 'The ...
COI issues first brief for seven months
19 Jan 2011 | by Matt Cartmell
is thought to lay emphasis on measurement and return on investment. The last PR brief to be issued ...
The Week
05 Nov 2010
The CIPR has launched a new edition of its research, planning and measurement toolkit. WPP saw ...
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