Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)
08 Oct 2012 | by Daniel Farey-Jones
) Twitter teams up with Nielsen for brand impact measurement - Twitter is to team up with Nielsen to ...
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fans is no longer the only measurement of success. "Engagement has now become one of the most ...
) Twitter teams up with Nielsen for brand impact measurement - Twitter is to team up with Nielsen to ...
The partnership means clients can take advantage of DoubleVerify's measurement technology and ...
best of breed web-wide measurement service." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
with other media." In May, Nielsen and the UK Online Measurement company (UKOM), launched an ...
data from the UK Online Measurement Company (UKOM) and Nielsen. Guy Phillipson, chief executive ...
marketing services portfolio that also includes online audience measurement company Hitbox and email ...
the consumption patterns and economics of online video were evolving. "Video measurement needs to ...
marketers need to go deeper both in their strategy and in their measurement to find and leverage a wider ...
Online measurement firm ComScore has bought Amsterdam-based analytics business Nedstat in a deal...Nedstat's SiteStat web measurement product is used by thousands of sites, and the US-based ...