Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)
08 Oct 2012 | by Daniel Farey-Jones
) Twitter teams up with Nielsen for brand impact measurement - Twitter is to team up with Nielsen to ...
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Social Brands 100 opens for 2013 nominations
28 Jan 2013 | by Staff
fans is no longer the only measurement of success. "Engagement has now become one of the most ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and ...
Buddy Media forms analytics partnership with comScore
07 Dec 2011 | by Daniel Farey-Jones
best of breed web-wide measurement service." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Google embarks on online and TV research initiative
08 Jul 2011 | by Sarah Shearman
with other media." In May, Nielsen and the UK Online Measurement company (UKOM), launched an ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
data from the UK Online Measurement Company (UKOM) and Nielsen. Guy Phillipson, chief executive ...
Social firm gets stamp of credibility as Experian moves in
21 Jan 2011 | by Daniel Farey-Jones
marketing services portfolio that also includes online audience measurement company Hitbox and email ...
UK racks up 6bn video views a month
14 Jan 2011 | by Sarah Shearman
the consumption patterns and economics of online video were evolving. "Video measurement needs to ...
Social networkers most influential in driving brand awareness
17 Dec 2010 | by Katherine Levy
marketers need to go deeper both in their strategy and in their measurement to find and leverage a wider ...
Analytics company Nedstat snapped up by ComScore for $36m
01 Sep 2010 | by Staff
Online measurement firm ComScore has bought Amsterdam-based analytics business Nedstat in a deal...Nedstat's SiteStat web measurement product is used by thousands of sites, and the US-based ...
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