Search results for "Measurement"

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#aoty12: Field Marketing Agency of the Year - REL Field Marketing

11 Dec 2012 | by Kim Benjamin

, impressed by its effective work and robust measurement methodologies.

#aoty12: Experiential Agency of the Year - Sense

11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

put into measurement'. High praise came for its work on clients such as Kingsmill and Sky Arts ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, which is meant to be worn at all times, measures every movement to generate Nike Fuel a measurement ...

Multiple touchpoints demand smart thinking

03 Dec 2012 | by Chris Sloane, Ohal

Agencies can deliver ROI in an integrated world only if they rethink their measurement approach....message is communicated across multiple channels at similar times and there are several measurement ...

Roundtable Discussion - Plotting the integration journey

03 Dec 2012 | by Stuart Derrick

which levers work hardest, you can improve it going forward, but it's hard to do. From a measurement ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

relevant. We don t know quite where we re looking for any more. Our measurement partners are only just ...

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

Proving return on investment has long cast a shadow over Facebook, as marketers strive to tie their ever-increasing social media spend to solid commercial goals.

Brands line up for start-up mentoring scheme

21 Nov 2012 | by Daniel Farey-Jones

services, campaign measurement, augmented reality, social media, mobile and "big data". The first ...

PR Essays: Roundtable - Redefining the agency/client relationship for today's world

09 Oct 2012 | by Stuart Derrick

in terms of sales, as that is ultimately the measurement of every campaign. Clients want us to be ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

recession, the strategy talks up measurement and effectiveness. It moots the creation of a set of metrics ...

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