Social Brands: accountability continues to elude social marketers
08 Feb 2013 | by Ben Bold
old-school media measurement was being applied to social. "What is the value of doing social media?" he ...
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Facebook sets up marketing advisory board
24 Apr 2013 | by John Reynolds
and efficient." The board will discuss product development, campaign measurement and insights and ...
Helen Edwards: ditch the vanity metrics
07 Feb 2013 | by Helen Edwards
Measurement is a marketing essential, but 'vanity metrics' help no one. What's needed is a system...linking measurement to action. A classic, but neglected, tool is conjoint analysis, which forces people ...
#aoty12: Field Marketing Agency of the Year - REL Field Marketing
11 Dec 2012 | by Kim Benjamin
, impressed by its effective work and robust measurement methodologies.
#aoty12: Experiential Agency of the Year - Sense
11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
put into measurement'. High praise came for its work on clients such as Kingsmill and Sky Arts ...
Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband
06 Dec 2012 | by Nicola Kemp
, which is meant to be worn at all times, measures every movement to generate Nike Fuel a measurement ...
Brands line up for start-up mentoring scheme
21 Nov 2012 | by Daniel Farey-Jones
services, campaign measurement, augmented reality, social media, mobile and "big data". The first ...
Facebook moves to stamp out fake Likes
03 Sep 2012 | by Sarah Shearman
"authentically" subscribe to Pages they want to while brands will get a more accurate measurement of the number ...
Online Video: Reaching new heights
11 Jul 2012 | by Kim Benjamin
) highlight the trickier aspects of online video measurement. NEED TO KNOW: ONLINE VIDEO METRICS ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
time of publishing. Facebook has been working to improve measurement for brands on the site and ...
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