Search results for "Measurement"

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Facebook sets up marketing advisory board

24 Apr 2013 | by John Reynolds

and efficient." The board will discuss product development, campaign measurement and insights and ...

Helen Edwards: wisdom of the dead versus the living

28 Feb 2013 | by Helen Edwards

, targets and performance measurement as givens - but it was Peter Drucker (1909-2005) who pioneered them in ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

emotional engagement strategies. Number-crunching will always be an element of any campaign measurement, but ...

Social Brands: accountability continues to elude social marketers

08 Feb 2013 | by Ben Bold

old-school media measurement was being applied to social. "What is the value of doing social media?" he ...

From clicks to yardsticks

07 Feb 2013 | by Simeon Duckworth

measurement and how marketers can avoid misinterpreting data....The most common mistake made in digital measurement is simply to quote the number of fans, views ...

Helen Edwards: ditch the vanity metrics

07 Feb 2013 | by Helen Edwards

Measurement is a marketing essential, but 'vanity metrics' help no one. What's needed is a system...linking measurement to action. A classic, but neglected, tool is conjoint analysis, which forces people ...

Google+'s Marvin Chow: 'We want to bring more magic to users'

07 Feb 2013 | by Matthew Chapman

Ocado recording 22% and 30% increases respectively. 'Measurement is going to be a very hot topic ...

#aoty12: Field Marketing Agency of the Year - REL Field Marketing

11 Dec 2012 | by Kim Benjamin

, impressed by its effective work and robust measurement methodologies.

#aoty12: Experiential Agency of the Year - Sense

11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

put into measurement'. High praise came for its work on clients such as Kingsmill and Sky Arts ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, which is meant to be worn at all times, measures every movement to generate Nike Fuel a measurement ...

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