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Getting back to the big idea

01 Nov 2012

interest into purchase. 3. New channels can provide new measurement tools Above and beyond the ...

IPA Effectiveness Awards shortlist revealed

06 Sep 2012 | by Daniel Farey-Jones

their trust in brave ideas, invest in rigorous measurement and maintain faith in marketing (particularly ...

All you need is love to make people like your brand more

21 Jun 2012

face of so much tradition and inertia, we need a broad coalition to bring our testing and measurement ...

SXSW: Social TV strategies need to be tailored to programmes and about long-term

10 Mar 2012 | by Sarah Shearman

from their involvement in social TV, commenting, "there is no silver bullet for measurement in the ...

Reality check - January 2012

01 Mar 2012 | by Campaign staff

component this month: measurement of online consumer "buzz". The "most-talked-about ads online" table

 

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