Punter Appeal - McCann London
06 Oct 2011 | by Matt Williams
new creative measurement standard for work, and measuring client and agency creative performance to ...
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face of so much tradition and inertia, we need a broad coalition to bring our testing and measurement ...
new creative measurement standard for work, and measuring client and agency creative performance to ...
, measurement and data management. Buying will change as platforms such as auctions reward risk-based models ...