to remove filtersT-Mobile launches first third-party served mobile campaign
12 Dec 2008 | by Nikki Sandison
also claims to remove inconsistency in measurement and difficulty consolidating online and mobile ...
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iCrossing leads Cornhill Direct search marketing strategy for new website
19 Dec 2008 | by Dan Leahul
's measurement tools to run an analysis on the behaviour and language customers were using when searching for ...
Campaigns: Broadcast/digital - 5 Live Football player scores with fans
12 Dec 2008
with fanzine owners. MEASUREMENT AND EVALUATION Reports were made available daily showing the ...
Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
. MEASUREMENT AND EVALUATION Netto has been on BBC News, ITN News, Working Lunch and GMTV. It has also been ...
Campaigns: Public affairs/digital - Forum battles to beat cyber crime
12 Dec 2008 | by Cathy Wallace
. MEASUREMENT AND EVALUATION The forum was the first body to make the lack of a cyber crime unit a real issue ...
Defunct JICIMS forms new body for online measurement
09 Dec 2008 | by Anne Cassidy
LONDON - The former Joint Industry Committee for Internet Measurement Systems has formed a new body
Industry bodies insist online measurement plan on track
09 Dec 2008 | by Tristan O'Carroll
LONDON - The IAB insists the introduction of a single online measurement currency, like the Barb TV
Media Week Essay - Experiential
09 Dec 2008 | by James Long
effective measurement tools in comparison with traditional media, causing it to be perceived as a tactical ...
Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
and prospects. And at a time when measurement, evaluation and return on investment have returned to ...
Brightcove launches Alliance platform
08 Dec 2008 | by Maisie McCabe
distribution, analytics and audience measurement, social media and community building. Since its launch on 3 ...
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