to remove filtersB-M brings in pollster Penn as worldwide chief executive
13 Dec 2005
recognition of the close relationship between PR and the measurement of public opinion. As well as leading ...
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Accenture completes acquisition of Media Audits
13 Dec 2005 | by Sheelagh Doyle
professionals providing services related to the measurement, evaluation and optimization of marketing and media ...
Websites urged to audit traffic
13 Dec 2005 | by Kevin May
that have failed to adopt traffic measurement systems such as ABC Electronic. He accused them of ...
It's good to talk ...
13 Dec 2005 | by Media Week
MACKENZIE on losing his court case with radio measurement body Rajar. Also this week Auditors investigate ...
Research and PR cosy up as Penn moves to Burson-Marsteller
12 Dec 2005 | by by Sam Matthews
's appointment was recognition of the close relationship between PR and the and measurement of public opinion ...
Examination body lures markers to its ranks
08 Dec 2005 | by Suzy Bashford
. Measurement and Evaluation The campaign garnered widespread coverage in education press such as Teaching ...
Air ambulance renews pride via TV coverage
08 Dec 2005 | by Steve Smethurst
progress from air-ambulance rescue to recuperation. Measurement and Evaluation From an initial idea to ...
Sea Princess gets lifestyle media on board
08 Dec 2005 | by Mary Cowlett
titles. Measurement and Evaluation Coverage of the ship's launch appeared in titles including Hello ...
TV bosses call on Barb to grow viewer panel
06 Dec 2005 | by Media Week
TV advertisers have called on audience measurement body Barb to commission a major increase in the
The A List: (Part 4 of 11)
05 Dec 2005
. There are challenging times ahead, though, as Rajar seeks to embrace digital measurement techniques. de ...
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