Search results for "Measurement"

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OUTDOOR FACES THE FUTURE: Dotcom cash is enabling the sector to invest in its own hi-tech products. Delwyn Swingewood reads the writing on the wall

28 Feb 2000 | by DELWYN SWINGEWOOD

real-time, it might push down the price. Audience measurement system Postar has been another ...

Hotline

25 Feb 2000 | by STEFANO HATFIELD

subscribe to the Nielsen NetRatings internet measurement service on a global basis. The Nielsen ...

Close-Up: Live Issue/Marketing Sceptics - New survey shows marketing is still undervalued/Finance directors remain unsure of marketing’s true worth, Lisa Campbell says

25 Feb 2000 | by LISA CAMPBELL

measurement is no longer all about hard till ringing measures of sales volume and profitably. Now softer ...

CAMPAIGN: Finance - Regaining the trust of investors

25 Feb 2000 | by BEN BOLD

. Measurement and Evaluation The national press ran comment columns on the new its logo prior to the ...

CAMPAIGN: Sports PR - Jaguar ready to pounce on the F1 grid

25 Feb 2000 | by MARY COWLETT

motorsports stars including Martin Brundle and John Watson. Measurement and Evaluation On ...

Public relations: Media expansion tests PR tracking - Comprehensive PR monitoring is being complicated by a growth in media channels. By SUE LEVY

24 Feb 2000 | by ROB MCLUHAN

measurement tools for above- and below-the-line activity - a tool, finally, capable of a comprehensive ...

Rajar hires O’Hara to replace Jenkins as managing director

21 Feb 2000 | by RACHEL MINTER

assessing the viability of electronic measurement systems. ...

Media Analysis: Forum - Should commercial radio worry about the BBC?/Radio listening is growing but the Beeb is the main beneficiary Alasdair Read investigates.

21 Feb 2000 | by ALASDAIR REID

commercial sector: The new audience measurement system is settling down and we are at last seeing the ...

UK finance heads still query value of brands

18 Feb 2000 | by CLAIRE BEALE

. Marketing measurement now appears to be moving away from the harder till ringing measures of sales ...

CAMPAIGNS: Product Promotion - Lifestyle choice for mortgages

18 Feb 2000 | by BEN BOLD

Leicester so that they could inform local media. Measurement and Evaluation The ...

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