Search results for "Measurement"

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Capital pioneers ad-frequency tool

31 Jan 2000 | by RACHEL MINTER

launch of a measurement system called the Frequency Estimator....launch of a measurement system called the Frequency Estimator. The device, positioned as the ...

Campaigns: Millions roll in for final hour of 1999 - Charity PR

28 Jan 2000 | by SUZAN LEAVY

senior charity representatives. Measurement and Evaluation Full measurement and ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

had been given media training. Measurement and Evaluation Measurement and ...

Focus: International Evaluation - Measuring the global market/International campaigns must still be evaluated on a local level even in the ’global village’, says Mary Cowlett

28 Jan 2000 | by MARY COWLETT

. The immediate benefits of these changes have been far more consistency in measurement around the ...

Opinion: The measure of brands cannot be mechanical

27 Jan 2000 | by LAURA MAZUR

away in a darkened room, it s measurement....away in a darkened room, it s measurement. That s not because marketing and measurement are ...

Marketing Consultancy: Instilling workers with brand values - Staff need to be kept in the loop on company decisions if they are to stay ’on message’, says Claire Murphy

27 Jan 2000

unusual in that the agency built in an element of measurement to discover the effect of its work on the ...

what it takes to sell online

27 Jan 2000 | by MediaWeek

there is an effective measurement system, though some observers complain that the panel only measures ...

Campaigns: Crisis Management - Premier’s pre-emptive strike at BBC

21 Jan 2000 | by SUZAN LEAVY

. Measurement and Evaluation At the very end of the programme a statement was read out which said: We ...

Campaigns: Events PR - British Gas avoids new year hisses

21 Jan 2000 | by SUZAN LEAVY

. Measurement and Evaluation To date the British Gas Millennium Party has been covered 12 times on ...

CAMPAIGNS: Science PR - New planet discovery puts UK first

14 Jan 2000 | by MAJA PAWINSKA

broad an audience as possible. Measurement and Evaluation Full measurement and ...

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