Search results for "Measurement"

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TV body BARB to track VoD viewing for first time

14 Jun 2013 | by Arif Durrani

The new BARB data will include the measurement of computer devices, including tablets, and is ...

JCDecaux to target shoppers with 400 digital screens outside Tesco

14 Jun 2013 | by Arif Durrani

to measurement and accountability," and "a brave step away from the status quo". Mortimer said ...

News round-up: Danone, the Post Office and Ebiquity

14 Jun 2013 | by PRWeek reporters

following its integration into measurement business Ebiquity. The Post Office has appointed Surname ...

PR measurement guide 'rejects' single definitive method

06 Jun 2013 | by John Owens

A global guide to measurement launched to mark the start of the AMEC summit represents a move away...The guide, the first of its kind, is entitled The PR Professional's Guide to Measurement and is ...

Box TV launches streaming service for network websites

23 May 2013 | by Priyanka Mehra Dayal

and online properties. A study released in March by information and measurement firm Nielsen ...

Facebook UK advisory board likely to help trial video ads

07 May 2013 | by Arif Durrani

on product development, campaign measurement and insights, and marketing best practices. The UK ...

Coke, Tesco and MediaCom join Facebook advisory board

24 Apr 2013 | by Gordon MacMillan

, campaign measurement and insights, and marketing best practices. A similar US board has existed for ...

Facebook sets up marketing advisory board

24 Apr 2013 | by John Reynolds

and efficient." The board will discuss product development, campaign measurement and insights and ...

Freedrinks hires Enter and Walker Media for Zeo

23 Apr 2013 | by Maisie McCabe

, paid social, PPC and SEO, using real-time measurement, econometric modeling and brand tracking. Last ...

Amscreen claims media revolution with face-tracking tech

10 Apr 2013 | by Arif Durrani

conversion rate in the sector. An Amscreen statement said the combined new measurement system is "set to ...

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