to remove filtersClose-Up: Rethinking advertising's consumption economy
23 Apr 2010
design to market research, from advertising to new forms of economic measurement, a wide range of ...
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Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
design to market research, from advertising to new forms of economic measurement, a wide range of ...
Close-Up: Taking social media to the next level
02 Apr 2010
's important to preface all adjectives with "super" and that the preferred unit of measurement is "a tonne ...
Media: All About - The rise and rise of Facebook
26 Mar 2010 | by Alasdair Reid
, Facebook launched an advertising effectiveness measurement tool called BrandLife, in partnership with The ...
Japan: Japan Reinvented
26 Mar 2010 | by Robin Hicks
in tune with digital media, and a reluctance to embrace measurement and ROI, then recovery will ...
Media: Double Standards - Discovering the true value of video-on-demand
12 Feb 2010
measurement and more advanced targeting options with dynamic ad formats are provided for VoD advertisers ...
Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'
22 Jan 2010
Nielsen on the UKOM measurement tool with interest. Many of the media owners are also heavily committed to ...
The Years Ahead For ... Outdoor
08 Jan 2010
outdoor this year will be in the area of measurement and accountability. The sheer number of formats and ...
The Years Ahead For ... Media Planning
08 Jan 2010
measurement," I said then. As we enter the next decade we have not made enough progress. We have Touchpoints ...
The Year Ahead For ... Marketing
08 Jan 2010
much less of a fact-base to justify their investment choices. The truth is, the "measurement tools ...
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